Successful Post Topics of the Top Bloggers
Posted by Analisa, Monday, January 4th, 2010 at 4:17 pm, under Best Practices, Blogs.
Many blogs that I follow published posts recapping their best (most read) blog posts of 2009. As I read Peter Kim’s collection of his top posts, I began to categorized each one. The following are the genres/categories that I see the most sucessful bloggers use over and over again. In general, the best posts not only fall into these groups, but also offer some unique and helpful insights or advice. Peter Kim sums it up,
“I wrote all of those posts out of a desire to share my thinking with you. This is one way I enjoy giving back to a community-at-large that helps make my work in social business strategy the best of what’s around.”
So below you can see how I categorized each of Kim’s posts. I also found some good examples from a few other popular bloggers (David Meerman Scott and Chris Brogan) that fit the following descriptions:
- Identify a problem and then a solution
Social Media needs to transform
Ad agency masturbation (DM Scott)
Best of Social: 12/14-18
Posted by Analisa, Tuesday, December 22nd, 2009 at 5:30 pm, under Our Favorites.
WEB DESIGN
Despite the poor and chaotic design of this blog, the post has some great examples of simplistic, elegant and modern CSS designed sites.
BART Moves People: A Presentation from the 12/10 HyperEvent
Posted by Analisa, Wednesday, December 16th, 2009 at 5:46 pm, under Social Media Events.
On December 10th, HyperArts hosted guest speakers Melissa Jordan and Jeremy Smith (a summary of Jeremy’s presentation coming soon).
Here is the presentation that Melissa gave in power point form:
Melissa Jordan co-manages the website and social media efforts of BART (Bay Area Rapid Transit). She tweets, blogs, reaches out and responds to fans and followers across multiple platforms. Her blogging software of choice: Posterous. Mobile app: Foursquare. Did you know that you could be the mayor of your neighborhood BART station?
Best of Social: 12/7-12/11
Posted by Analisa, Monday, December 14th, 2009 at 4:56 pm, under Our Favorites.
This week was full of Google news, like the release and reviews of Real Time Search, as well as the first item on the Best of list:
GOOGLE’S GOGGLES
Use pictures to search the web.
A picture is worth a thousand words.No need to type your search anymore. Just take a picture.
HUMOR
Blogger Anil Dash does some fact checking…for Britney. My suggestion for new lyrics: “1, 2, 3. Rachel, Ross and Phoebe.” Anil approved.
DESIGN
Gorgeous and brilliant, I really want me one of these calendars from designer Yurko Gutsulyak.
BLOGGING
5
It seems like “5″ is the new blog list number of choice. I found several lists last week with the number 5 in the title. These two were actually interesting, proving that just because 5 is trendy, doesn’t mean that it’s useless:
5 Ways to Improve your Cooking with Twitter
PASSION (for cell phones?)
Blogger Nate Riggs wrote an impassioned letter to the people in charge of AT&T’s social media presence. I admired his attempt to confront a big company about their poor methods of social engagement. And I agree with him, they are really doing a poor job on Facebook and elsewhere.
Then I found this article posted by Posterous.com creator Sachin Agarwal, titled “You can be passionate about anything you want. Why do so many people choose to be passionate about their cell carrier?” Funny. Not sure I agree with his reasoning, but it’s an interesting point, quite different from Nate’s…
In social media, there IS a free lunch!
Posted by Analisa, Tuesday, December 8th, 2009 at 2:42 pm, under Best Practices, Facebook.
Social media philosophy always encourages us to “give it all away for free” when it comes to content, expertise and advice. Bloggers tell their readers how to use FBML, how to build their own Wordpress theme, how to customize their Twitter background, and more.
Another big trend is giving away actual products for free. Many big brands have embarked on campaigns that offer free goods (like Burger King, for example) but often experience a spike in their following that dies again after the campaign has ended.
We always cringe at the term “campaign” because it implies an effort that has a beginning and an end. Social media marketing is not what it sounds like (a marketing scheme)…it should be a new way of doing business, period. It should never be a concentrated effort that ends with some high # of fans. Social engagement is about building relationship with your customers. But you knew that :)
We are trying something new at HyperArts. Yes, we are giving our friends a FREE LUNCH! Or dinner, or drinks, whatever…After working with Chop Bar, our neighborhood restaurant, we have some nifty gift certificates to give away.
At our next social media event (Thursday December 10th) we will pick 3 of our Facebook Fans to receive a gift certificate, ranging in value from $15-$25.
We want to support local business. We want to share our interest in social media with the community. We want to connect with other players in the social sphere.
We hope that this “freebie” promotion is perceived as more than just a campaign. We care about more than just amassing Facebook fans (although it’s mighty nice). We want to take to turn social media into a social reality!
See you there…
UPDATE:
Immediately after publishing this post I saw 2 hot deals on Twitter:
A free MacBook Pro from DealsPlus
(requires that you follow them on Twitter and tweet about contest)
(requires a tweet with hashtag #myyearyahoo)