Adding Your Blog Feed to a Facebook Fan Page
January 12, 2010
When I first searched for ways to feed my blog into my Facebook business/fan page, I was told to use a Twitter application, but this in fact can be avoided. Facebook has a built-in way to import each blog post you publish, so that it appears on your wall. The full posts can then be read within your Facebook page (in the Notes section), or readers can follow a link to the actual post on your blog.
Here are the step-by-step instructions for importing a blog feed:
- Prepare: Create the “Notes” tab on your Facebook page. This is where your blog feed will live in it’s entirety (posts will show up on the wall in abbreviated versions).
- Edit: Go to “Edit Page” (link is located directly under your page’s photo) and select “Edit” within the “Notes” section.
- Notes: You will now be shown an editing screen for the Notes tab. You can find an option to “Import a blog feed” on the right hand side:
- Finish: You will be shown a screen like this which allows you to enter your blog’s URL directly into Facebook. Click “Start Importing” and your blog will begin to feed into Facebook after you publish each new post.
In social media, there IS a free lunch!
December 8, 2009
Social media philosophy always encourages us to “give it all away for free” when it comes to content, expertise and advice. Bloggers tell their readers how to use FBML, how to build their own Wordpress theme, how to customize their Twitter background, and more.
Another big trend is giving away actual products for free. Many big brands have embarked on campaigns that offer free goods (like Burger King, for example) but often experience a spike in their following that dies again after the campaign has ended.
We always cringe at the term “campaign” because it implies an effort that has a beginning and an end. Social media marketing is not what it sounds like (a marketing scheme)…it should be a new way of doing business, period. It should never be a concentrated effort that ends with some high # of fans. Social engagement is about building relationship with your customers. But you knew that :)
We are trying something new at HyperArts. Yes, we are giving our friends a FREE LUNCH! Or dinner, or drinks, whatever…After working with Chop Bar, our neighborhood restaurant, we have some nifty gift certificates to give away.
At our next social media event (Thursday December 10th) we will pick 3 of our Facebook Fans to receive a gift certificate, ranging in value from $15-$25.
We want to support local business. We want to share our interest in social media with the community. We want to connect with other players in the social sphere.
We hope that this “freebie” promotion is perceived as more than just a campaign. We care about more than just amassing Facebook fans (although it’s mighty nice). We want to take to turn social media into a social reality!
See you there…
UPDATE:
Immediately after publishing this post I saw 2 hot deals on Twitter:
A free MacBook Pro from DealsPlus
(requires that you follow them on Twitter and tweet about contest)
(requires a tweet with hashtag #myyearyahoo)
Small Businesses Need Facebook
November 12, 2009
A New York Times article (published today, Nov 11, 2009) begins:
“Business owner, you might want to friend Facebook.”
Good advice, since I have been telling friends, clients and colleagues this for months now. Everyone’s heard about Business Pages and what a big audience there is on Facebook and how important it is to be present and engaged…But many people still don’t think it’s worth their time. Does the New York Times have to come out and say it? I guess so. Read more
Social Media Going Corporate
November 7, 2009
Well, it seems like the Mainstream Media are catching on to what we who work the social media have known for awhile. Businesses are getting on board with the realities of a Social Web.
The November 7, 2009 edition of the San Francisco Chronicle has an article “Social sites invade corporate culture” discussing how corporate attitudes about social media are shifting.
Written by Benny Evangelista, the article talks about Comcast’s big shift in attitude brought on by one employee’s using his own Twitter account to respond to customers tweeting about service issues. The employee, Frank Eliason, now heads a staff of 11 who monitor social networks, offering help to customers.
The article quotes Comcast’s CEO Brian Roberts who says that their Twitter strategy has helped change their corporate culture “from inside the organization, not just top down.”
Social Media (sometimes you just have to laugh)
June 5, 2009
We all fall victim to the habit of taking ourselves and our jobs too seriously. For those of us who work in the young and mysterious realm of social media…be it marketing, consulting, specializing, advising, whatever you want to call it! Sometimes, one of the best ways to avoid losing sight of the bigger picture is to stop and laugh at the whole thing.
I have found some hilarious videos in the past few months, mostly via Twitter, parodying various social media networks, marketing and more. I thought I would share our favorites all in one blog post for fun. You can find all of these and many more on the HyperArts YouTube channel as well.