Adding Your Blog Feed to a Facebook Fan Page
January 12, 2010
When I first searched for ways to feed my blog into my Facebook business/fan page, I was told to use a Twitter application, but this in fact can be avoided. Facebook has a built-in way to import each blog post you publish, so that it appears on your wall. The full posts can then be read within your Facebook page (in the Notes section), or readers can follow a link to the actual post on your blog.
Here are the step-by-step instructions for importing a blog feed:
- Prepare: Create the “Notes” tab on your Facebook page. This is where your blog feed will live in it’s entirety (posts will show up on the wall in abbreviated versions).
- Edit: Go to “Edit Page” (link is located directly under your page’s photo) and select “Edit” within the “Notes” section.
- Notes: You will now be shown an editing screen for the Notes tab. You can find an option to “Import a blog feed” on the right hand side:
- Finish: You will be shown a screen like this which allows you to enter your blog’s URL directly into Facebook. Click “Start Importing” and your blog will begin to feed into Facebook after you publish each new post.
Successful Post Topics of the Top Bloggers
January 4, 2010
Many blogs that I follow published posts recapping their best (most read) blog posts of 2009. As I read Peter Kim’s collection of his top posts, I began to categorized each one. The following are the genres/categories that I see the most sucessful bloggers use over and over again. In general, the best posts not only fall into these groups, but also offer some unique and helpful insights or advice. Peter Kim sums it up,
“I wrote all of those posts out of a desire to share my thinking with you. This is one way I enjoy giving back to a community-at-large that helps make my work in social business strategy the best of what’s around.”
So below you can see how I categorized each of Kim’s posts. I also found some good examples from a few other popular bloggers (David Meerman Scott and Chris Brogan) that fit the following descriptions:
- Identify a problem and then a solution
Social Media needs to transform
Ad agency masturbation (DM Scott)
Why EVERYONE Should Blog
November 13, 2009
In an ideal world, everyone would have a blog.
Because in an ideal world, everyone would have unique, interesting and valuable content to share.
In an ideal world, blogs would produce ONLY those three types of content (entertaining, educational and insightful are characteristics that fit within those other three categories, but they also deserve a mention).
In an ideal world, businesses would blog not about their product or service, but about their consumers, their peers and their field in general.
In an ideal world everyone would only speak when they had something worthwhile to say.
So in fact, this post should be titled “Why EVERYONE Should NOT Blog”.
Because this is not an ideal world.
credit: www.gapingvoid.com
Social Media Going Corporate
November 7, 2009
Well, it seems like the Mainstream Media are catching on to what we who work the social media have known for awhile. Businesses are getting on board with the realities of a Social Web.
The November 7, 2009 edition of the San Francisco Chronicle has an article “Social sites invade corporate culture” discussing how corporate attitudes about social media are shifting.
Written by Benny Evangelista, the article talks about Comcast’s big shift in attitude brought on by one employee’s using his own Twitter account to respond to customers tweeting about service issues. The employee, Frank Eliason, now heads a staff of 11 who monitor social networks, offering help to customers.
The article quotes Comcast’s CEO Brian Roberts who says that their Twitter strategy has helped change their corporate culture “from inside the organization, not just top down.”
Make A Business Blog That Matters
August 11, 2009
David Meerman Scott does an excellent job of inspiring his audience with examples. Last week he profiled the money management firm Putnam Investments, who have recently entered the social mediasphere with a CEO on Twitter and a new blog. What makes Putnam’s blog unique is that it’s not really about Putnam. Their blog is about retirement savings plans in America and the conversation around that issue.
David admires Putnam’s willingness to go where few financial service companies have gone before. I like the example because they have found a perfect way to develop a web presence without overly self-promoting. The art of the business blog is a difficult one to master, how do you produce quality content that people actually WANT to read?