Name: Tim
Web Site: http://www.bayareasocialmediaconsultants.com/
Bio: Tim is the owner of HyperArts. His focus is on Social Media marketing and CSS. He also blogs on the HyperArts website.
Posts by Tim:
Social Media Going Corporate
November 7th, 2009Well, it seems like the Mainstream Media are catching on to what we who work the social media have known for awhile. Businesses are getting on board with the realities of a Social Web.
The November 7, 2009 edition of the San Francisco Chronicle has an article “Social sites invade corporate culture” discussing how corporate attitudes about social media are shifting.
Written by Benny Evangelista, the article talks about Comcast’s big shift in attitude brought on by one employee’s using his own Twitter account to respond to customers tweeting about service issues. The employee, Frank Eliason, now heads a staff of 11 who monitor social networks, offering help to customers.
The article quotes Comcast’s CEO Brian Roberts who says that their Twitter strategy has helped change their corporate culture “from inside the organization, not just top down.”