Name: Analisa
Bio: Social media manager/consultant for HyperArts Web Design and Development in Oakland, CA.
Posts by Analisa:
- Prepare: Create the “Notes” tab on your Facebook page. This is where your blog feed will live in it’s entirety (posts will show up on the wall in abbreviated versions).
- Edit: Go to “Edit Page” (link is located directly under your page’s photo) and select “Edit” within the “Notes” section.
- Notes: You will now be shown an editing screen for the Notes tab. You can find an option to “Import a blog feed” on the right hand side:
- Finish: You will be shown a screen like this which allows you to enter your blog’s URL directly into Facebook. Click “Start Importing” and your blog will begin to feed into Facebook after you publish each new post.
- You can view multiple twitter accounts at once, click in between each one easily, and perform all of the regular Twitter actions as if you were logged in to each separate account;
- Videos, photos and full links appear directly in your stream (no shortened URLS or links to twitpics);
- Identify a problem and then a solution
Social Business: Where is Your Focus?
January 21st, 2010
“Platforms are the means. People are the focus.”
This quote is taken from a presentation by VP of Social Media at Razorfish (a digital marketing agency) Shiv Singh, on Social Influence Marketing.
He points out an important distinction here. A business existing on social networks should be putting effort into listening, engaging and contributing…not into building a flashy profile. The people on social networks are what give social media value, not the networks themselves!
Think of Facebook, for example, as a house, where millions of people live. A business with a presence on Facebook needs to focus on interacting with its fellow inhabitants (fans), not on renovating, decorating and pimping out its room in the house (a fan Page).
Singh also modifies a quote (originally from Peter Drucker) that makes an interesting point:
“The purpose of a business is to create a customer who creates customers.”
Replace “business” with “social influence marketing” and you almost have yourself an excellent definition. However, I don’t think that social media is about creating customers. That’s what your website is for — selling your product. But your social networks are about making fans out of your customers. This is what we firmly believe should be every business’ approach to the Social Web. You are here to create brand ambassadors, not necessarily customers.
See the context in this slide show:
Your Website Should Be Proud of your Social Life!
January 15th, 2010
It is one of the most frustrating and saddening moments…when I visit a website and see small, unobtrusive, ashamed little social media icons at the bottom of the page, below the fold, and generally hidden from view. I happen to be looking for them, always, so when I have trouble finding these important links, I wonder, how is the unsuspecting non-social-media-obsessed visitor supposed to find them?
Many businesses have entered the social sphere over the last year and some understand the arena more than others. Most at least know that being social is a good thing, something to be proud of…or at least, among other social folks. But their website must feel like a non-social entity to many of them, because they are either afraid or reluctant to proudly display their Facebook, Twitter or Blogging status for visitors to see and follow.
Imagine going into your friends home and noticing that there were framed pictures of their other friends and family displayed beneath the sofa, under tables and in dark corners…You would wonder what they were so ashamed of!
Being social means being public, present and proud, so I want to encourage the following organizations to re-think the placement of social links on their websites. These businesses all have fairly active social lives, but hardly an indication of their alter-social-egos on their websites.
Unacceptable
Bocanova: A new restaurant in Jack London Square (where HyperFolk often have lunch)
See the faded Twitter and Facebook icons at the very very very bottom of the page.
140 Twitter Marketing Tips from @KylePLacy
January 14th, 2010Kyle asked his followers on Twitter to share tips and then compiled 140 of them into this slideshow. Brilliant.
(Oh, and find @socialarts on slide 109)
Adding Your Blog Feed to a Facebook Fan Page
January 12th, 2010When I first searched for ways to feed my blog into my Facebook business/fan page, I was told to use a Twitter application, but this in fact can be avoided. Facebook has a built-in way to import each blog post you publish, so that it appears on your wall. The full posts can then be read within your Facebook page (in the Notes section), or readers can follow a link to the actual post on your blog.
Here are the step-by-step instructions for importing a blog feed:
Brizzly: The Best Way to Manage Multiple Twitter Accounts
January 8th, 2010
“A simple way to experience the social web” -Brizzly
Twitter told me to try it, so I did…and I love it!
A Twitter “reader” that allows you to add up to 5 Twitter profiles to your account. Turns out, the CEO used to work at Google, specifically in the Google Reader dept…which explains why this application is so heavily geared towards usability when it comes to MY experience of Twitter. In my opinion, Brizzly is the best way I have found so far (and I have not tried Co-Tweet or HootSuite) to manage and monitor multiple Twitter accounts.
Why Brizzly Works So Well:
Successful Post Topics of the Top Bloggers
January 4th, 2010
Many blogs that I follow published posts recapping their best (most read) blog posts of 2009. As I read Peter Kim’s collection of his top posts, I began to categorized each one. The following are the genres/categories that I see the most sucessful bloggers use over and over again. In general, the best posts not only fall into these groups, but also offer some unique and helpful insights or advice. Peter Kim sums it up,
“I wrote all of those posts out of a desire to share my thinking with you. This is one way I enjoy giving back to a community-at-large that helps make my work in social business strategy the best of what’s around.”
So below you can see how I categorized each of Kim’s posts. I also found some good examples from a few other popular bloggers (David Meerman Scott and Chris Brogan) that fit the following descriptions:
Social Media needs to transform
Ad agency masturbation (DM Scott)
Best of Social: 12/14-18
December 22nd, 2009WEB DESIGN
Despite the poor and chaotic design of this blog, the post has some great examples of simplistic, elegant and modern CSS designed sites.
BART Moves People: A Presentation from the 12/10 HyperEvent
December 16th, 2009On December 10th, HyperArts hosted guest speakers Melissa Jordan and Jeremy Smith (a summary of Jeremy’s presentation coming soon).
Here is the presentation that Melissa gave in power point form:
Melissa Jordan co-manages the website and social media efforts of BART (Bay Area Rapid Transit). She tweets, blogs, reaches out and responds to fans and followers across multiple platforms. Her blogging software of choice: Posterous. Mobile app: Foursquare. Did you know that you could be the mayor of your neighborhood BART station?
Best of Social: 12/7-12/11
December 14th, 2009This week was full of Google news, like the release and reviews of Real Time Search, as well as the first item on the Best of list:
GOOGLE’S GOGGLES
Use pictures to search the web.
A picture is worth a thousand words.No need to type your search anymore. Just take a picture.
HUMOR
Blogger Anil Dash does some fact checking…for Britney. My suggestion for new lyrics: “1, 2, 3. Rachel, Ross and Phoebe.” Anil approved.
DESIGN
Gorgeous and brilliant, I really want me one of these calendars from designer Yurko Gutsulyak.
BLOGGING
5
It seems like “5″ is the new blog list number of choice. I found several lists last week with the number 5 in the title. These two were actually interesting, proving that just because 5 is trendy, doesn’t mean that it’s useless:
5 Ways to Improve your Cooking with Twitter
PASSION (for cell phones?)
Blogger Nate Riggs wrote an impassioned letter to the people in charge of AT&T’s social media presence. I admired his attempt to confront a big company about their poor methods of social engagement. And I agree with him, they are really doing a poor job on Facebook and elsewhere.
Then I found this article posted by Posterous.com creator Sachin Agarwal, titled “You can be passionate about anything you want. Why do so many people choose to be passionate about their cell carrier?” Funny. Not sure I agree with his reasoning, but it’s an interesting point, quite different from Nate’s…
In social media, there IS a free lunch!
December 8th, 2009Social media philosophy always encourages us to “give it all away for free” when it comes to content, expertise and advice. Bloggers tell their readers how to use FBML, how to build their own Wordpress theme, how to customize their Twitter background, and more.
Another big trend is giving away actual products for free. Many big brands have embarked on campaigns that offer free goods (like Burger King, for example) but often experience a spike in their following that dies again after the campaign has ended.
We always cringe at the term “campaign” because it implies an effort that has a beginning and an end. Social media marketing is not what it sounds like (a marketing scheme)…it should be a new way of doing business, period. It should never be a concentrated effort that ends with some high # of fans. Social engagement is about building relationship with your customers. But you knew that :)
We are trying something new at HyperArts. Yes, we are giving our friends a FREE LUNCH! Or dinner, or drinks, whatever…After working with Chop Bar, our neighborhood restaurant, we have some nifty gift certificates to give away.
At our next social media event (Thursday December 10th) we will pick 3 of our Facebook Fans to receive a gift certificate, ranging in value from $15-$25.
We want to support local business. We want to share our interest in social media with the community. We want to connect with other players in the social sphere.
We hope that this “freebie” promotion is perceived as more than just a campaign. We care about more than just amassing Facebook fans (although it’s mighty nice). We want to take to turn social media into a social reality!
See you there…
UPDATE:
Immediately after publishing this post I saw 2 hot deals on Twitter:
A free MacBook Pro from DealsPlus
(requires that you follow them on Twitter and tweet about contest)
(requires a tweet with hashtag #myyearyahoo)